ABOUT
欧瑞凉茶
ORI Herbal Tea
ORI HERBAL TEA is a traditional method of brewed herbal tea, using modern cross-traditional glass bottle packaging. Our teas are made with the highest quality ingredients, carefully selected to create a delicious and refreshing taste. Our packaging is not only beautiful but also reminds people of their grandmom and the importance of taking a moment to relax and enjoy life.
欧瑞凉茶是一种传统的鲜泡草本茶，采用现代跨传统的玻璃瓶包装，选用最优质的原料，打造出美味而清爽的口感。我们的包装不仅美观，以及放松身心、享受生活的重要性。
欧瑞
ORI
The name "ORI" is an abbreviation for "original," signifying its connection to the concept of "original" or "primitive." The founder initially observed a proliferation of beverages in the market that were manufactured using scientific methods. Many individuals, driven by the desire for quick profits, collaborated with manufacturers to create new beverage brands. However, the materials and production methods used in these products were often associated with artificial flavorings, raising concerns about their safety or resulting in tastes vastly different from the original. This led people to forget the authentic flavors.
Therefore, our attempt was to establish a beverage brand that employs traditional methods and materials, aiming to restore the original taste.
The brand "Ori" was initiated towards the end of 2022 and was officially launched with its first product, Ori Herbal Tea, in the market in August 2023.
欧瑞这个名字实际上是品牌“ORI”的直译，而“ORI”是original（原始）的简称，顾名思义，代表着“原始”的意义。创始人最初觉得市面上涌现了太多利用科学制造的饮品，甚至有很多人出于快速谋利的目的，通过厂商制造新的饮料品牌。然而，这些产品所采用的材料和制作方法大多与人造调味有关，让人们对其安全性产生疑虑，或者与原始的味道截然不同，使人们遗忘了原始的滋味。因此，我们试着去创建一个采用原始方法和材料制造、还原原始味道的饮料品牌。
欧瑞其实是在2022年尾就开始了，直到2023年８月才推出了第一个在市场上开始大量贩售的产品 - 欧瑞凉茶
欧瑞凉茶
ORI
Herbal Tea
Initially, we conducted market research and found that in every corner of Southeast Asia, one could almost always find the presence of herbal tea. People consume it nearly every day, either to quench their thirst or to cool down, especially in the persistently hot climate of Southeast Asia.
However, we identified two issues. In the past, herbal tea was usually brewed by restaurants themselves and sold directly. Nowadays, many restaurants opt to collaborate with manufacturers for convenience. The herbal tea produced by these manufacturers differs significantly in taste from traditionally handcrafted herbal tea. Some even started adding preservatives, making the beverage more thirst-inducing and causing a tingling sensation on the tongue and mouth. Despite the lower production costs of these herbal teas, their selling prices are relatively high, resulting in a low cost-effectiveness ratio. We are concerned that this type of herbal tea could become the mainstream, causing people to forget about traditional herbal tea and perceive it as an undesirable beverage.
Therefore, the establishment of Ori Herbal Tea aims to create a herbal tea using the most primitive cooking methods, allowing people to rediscover the authentic taste - Just Like Grandmom's Homemade Brew
The second issue is that in Malaysia, many Malay counterparts are not familiar with Chinese herbal tea. Some may even think it is bitter and unpalatable. Consequently, a significant number of Malays have not tried herbal tea. Ori Herbal Tea intends to promote this herbal tea to the Malay community, introducing them to its benefits and fostering a better understanding of Chinese culture, thus promoting harmony between ethnicities.
最初我们进行了一些市场调查，发现在东南亚的每个角落几乎都能找到凉茶的身影。人们几乎每天都会品味它，有时是为了解渴，有时则是为了消暑，尤其在这种长期炎热的东南亚地区。然而，我们发现了几个问题。
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过去，这些凉茶通常是由餐馆自己煮制然后直接售卖的。如今，很多餐厅为了方便起见选择与厂商合作。这些厂商制作的凉茶与传统的手工炮制凉茶味道相差甚远，甚至添加防腐剂，导致饮料更让人觉得口渴，口腔舌头产生刺痛感。尽管这些凉茶的成本较低，但售价却相对较高，性价比非常低。我们担心这种凉茶会成为市场的主流，使人们遗忘了传统的凉茶，让他们认为凉茶是一种不好喝的饮料。因此，欧瑞凉茶的创立旨在制作一款采用最原始烹饪方法的凉茶，让人们重新品味最原汁原味的凉茶，就像阿嫲亲手煲的一样
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第二个情况就是，在马来西亚，有很多马来同胞并不知道华人的凉茶，甚至有些会认为这些凉茶会很苦不好喝。导致，非常多的马来同胞并没有饮用凉茶。欧瑞凉茶想要把这个凉茶推销给马来同胞，向他们介绍凉茶的好处甚至更加了解华人的文化，促进民族之间的融洽。
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我们发现凉茶都是在低下端的市场贩卖 (e.g. 茶餐室，餐厅，街边)，几乎不会在中上端的市场看到 (e.g. 健康产品店，高级餐厅，超市，药店，etc)。所以，我们决定创造一个无负担，好看的包装，好喝的凉茶。主打的就是一个饮料在帮助消费者解腻，解渴，下火的同时，也不会造成额外负担。